When LinkedIn’s look & feel for their annual Sales Kickoff conference was not meeting expectations, they needed a partner to take the design to the next level and further polish it. The “pocket guide” was up leveled to engage the reps and stand out visually with design elements like illustration accents, a hand written font, and aspirational imagery.

Visual theme
Brochure design
Print collateral
Infographic design

Illustration system
Image system
Promotional assets

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Spry brand refresh for a global leader in genetic testing